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  • 2015/11/05
  • 2160

IIT Bombay SINE (Society for Innovation and Entrepreneurship) in collaboration with IvyCap Ventures Advisors organized an event “Startup Speed Engagement” on the 31st of October’2015, at IIT Bombay.This session was a platform to bring Investors, Mentors and Startups together to engage and build a synergic ecosystem in Mumbai, a hotbed of startups.
Wooden Street Founder
The Organizing team from SINE & IvyCap Ventures shortlisted top few startups to be present at the event. The purpose was to engage selected startups with Mentors/Investor’s for an elevator pitch followed by open discussions, which will help the startups to network and to learn the tactics of business. was selected among the startups for this event. The founding team of Dinesh Pratap & Lokendra Ranawat made their presence took active participation in the event. Wooden Street used the platform to update the Mentors & Investors with the current progress and seek suggestion for future expansion.The venture showcased their model that helps busy professionals and homemakers to customize furniture for their homes, using just few clicks. The furniture is made using high quality Seesham wood and is delivered and installed free at consumer’s homes. 

Customization Process

This process enables every consumer to build their ideal piece of furniture without any hassle. The custom process begins as a user shares the idea and requirements via the website, email or WhatsApp. In the second step, Woodenstreet’s design expert engages the customer with a 3D sketch for customer’s feedback. Upon final approval on design and price, the manufacturing begins & the furniture is delivered at the Customers’ doorstep.

Custom Made Furniture Model

Wooden Street Traction
Within six months of launch, we have experienced high growth in traction. So far our startup has attracted 51,000 visitors on the website. We have been experiencing a 25% page view growth rate monthly. We are expected to cross a benchmark of 1lakh unique visitors by the end of Dec 15.So far we have successfully fulfilled 300+ custom orders.
Wooden Street Facebook Data

Wooden Street Unique Traffic Graph
Future plans
Our future plans includes strengthening the supply network, expanding the product categories and to take customer satisfaction to the next level. Also in the pipeline is the launch of a mobile app soon which would enable customers to co-design furniture with in-house furniture experts, on the go. The app would be based on augmented reality features.
Wooden Street Team
Event Summary
The overall event was a great learning platform which helped each startup to channelize their ideas and to develop more understanding and confidence. The events also gave a chance for startups to network with each other and learn from each other’s experiences. Wooden Street looks forward to attending many more events for an innovative learning.


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